The corporate headshot has evolved. Today, it is very contemporary, highly styled, and it needs to immediately set you apart from your competitors. Personal branding photography is marketing YOU – it’s all about celebrating the very best of you and your business. It’s all about being visible and open to putting yourself at the forefront of your business.
There’s a really scary statistic about how it only takes us 1.5 seconds to judge a website. This means that people are making a snap decision about you and your business before they’ve even spoken to you. So how can you make an impact before those 1.5 seconds are up and they’ve hit the ‘back’ button?
Using photography to reinforce your personal brand is an excellent way to take advantage of the visual nature of the human brain. If you’re running an online business or building an online portfolio, high-quality, authentic photography will play a crucial role in delivering the personality of your brand. It’s one of the most effective ways to enhance your positioning as an expert and instantly connect with your readers or customers.
What corporate headshots are used for
Social profiles – LinkedIn profiles, Facebook, Twitter, etc.
Intranet or Blogs
Online PR and Press publications
Whether you want to post your head shot on your company’s website, or want to post it on your social media pages, you are always representing your business in one way or another. You might deal with other businesses or with the general public, but a professional head shot will put confidence into your business and make your clients (both businesses and public) more willing to deal with you. Think about it for a moment, if you were searching for a new supplier and found that a certain company was a very viable supplier, but the CEO had an unprofessional head shot in casual clothes – would you be willing to deal with this company?
The truth is that every business in every industry can benefit greatly from professional photography. No matter who your customers are or what you are selling, high quality photography is an important asset that will contribute to your overall success. When it comes to business expenses that are absolutely worth it, professional photography should be at the top of the list.
Your profile picture becomes the first and most important impression you will make to potential clients, recruiters and hiring managers. In today's competitive world, selfies just won't do, it is important that your business headshot reflects your energy, enthusiasm and professionalism.
Many business professionals rely on me to capture them in an engaging and impactful portrait that shows a confident yet approachable style.
Email me today at firstname.lastname@example.org for details about what we can do to help re-energize your career and business!